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Advertising is one of the biggest costs of
hiring a truck driver. It can also be one of the most wasteful if incorrectly used.
Our software not only keeps up with every ad you run, but also run dates. This
allows tracking of cost and effectiveness of every version of every ad. We
identified three things that are required to reach the full potential of
advertising. All your ads need to be in the software.
To help our users get all their ads into the software, we developed our 'easy
ad' import feature. It allows you automatically transfer your ad plan
from your advertising agency or department directly into the software. Ads can
also be manually entered and copied if needed. Easy to attach to drivers.
Ads can be quickly selected from a popup menu and instantly attached to a truck driver
with a single click of the mouse. A 'quick search' feature allow you to find an
ad with two or three key strokes. Advertising reports.
Our system builds quality data and uses that data to produce numerous
quality reports. The IEG reporting suite provides numerous reports like ‘Ad
Cost per Call’, ‘Ad Cost per Hire’, ‘Zero Call Ads’, ‘Advertising
Effectiveness’ and many more. In addition to the on demand reports, a
dashboard screen shows facts and figures in real-time for each ad.
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Celebrating our 14th year of business!
Send mail to support@iegsoftware.com with
questions or comments about this web site.
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